FARM RIO

FARM Rio is a global fashion and lifestyle brand that captures the true essence of Brazil. Using a playful mix of proprietary prints and radiant colours and textures, the brand inspires a well-lived life-one of authenticity, vibrancy, and natural beauty. Founded by Katia Barros and Marcello Bastos in 1997 as a small marketplace booth in Rio, the brand has become a household name in Brazil, with over 2,000 employees and more than 100stores across the country. FARM Rio began their global expansion in 2019 with the opening of their flagship boutique in SoHo, New York. The brand now has four US boutique locations (NYC, Miami, Venice and West Hollywood), three in Europe (London, Mykonos and Bodrum) with additional boutiques opening in summer 2024, including Paris and Dubai and later this year on Brooklyn.

FARM Rio has more than 2,000 global retailers and branded spaces in Samaritaine, Le Bon Marché, Galeries Lafayette, Liberty, Rinascente, Blooming dale’s and Printemps. The brand has also launched several pop-ups over the years in the US (including Los Angeles and Montauk, NY) as well as Europe (including Paris, Italy and London).

FARM Rio is a Certified B company as part of Brasil’s largest fashion retail group – Grupo SOMA. Since its U.S. launch in 2019, FARM Rio has prioritized sustainable initiatives. For every purchase (including online, in-store and through authorized retailers),the brand donates one tree to be planted in Brazil’s biomes via a partnership with One Tree Planted, where more than a million trees have already been planted.