Crush Collection

CRUSH Collection delivers globally-inspired, sustainably-crafted luxury knitwear that empowers modern women with accessible, versatile elegance for every facet of their dynamic lives.

The founding of CRUSH Collection is rooted in Vivian’s personal pursuit and understanding of comfortable attire. She firmly believes that elegance and practicality are not only compatible but are also inseparable facets of modern fashion. Since 2009, CRUSH Collection has grown from its cashmere beginnings into a sophisticated knit fashion brand, driven by a dual vision of comfort, warmth, and stylish beauty.

Sustainability is our founding spirit and has always stood at the brand’s core. Since 2023, the brand obtained the OEKO-TEX Standard 100 certification within its product ranges and 86% of our styles are made from biodegradable natural fibers or yarns that have received environmental certifications.

CRUSH Collection has partnered with supermodel Du Juan, international brand Club Monaco, designer Jason Wu, and American heritage brand Brooks Brothers on an exclusive collaborative series. The brand’s global presence spans over 100 prestigious retailers and select boutiques, including prominent placements within the designer sections of Lane Crawford and SKP in Asia for over six years.